The Apple Watch Ultra 2 is cheaper now than it was during Amazon Prime Day

Apple did not announce the Apple Watch Ultra 3 during its iPhone launch event, but right now, you can save big on the Apple Watch Ultra 2. The company’s high-end, performance smartwatch is down to $689 at Amazon right now, much cheaper than what it was during Amazon Prime Day in July. That represents a savings of $110, which is one of the best discounts we’ve seen. Keep in mind that October Prime Day will be returning this year (although specific dates haven’t been announced yet), so there’s a chance this smartwatch could go on sale again in a few weeks’ time.This high-end watch is geared toward serious athletes and others with specialized fitness-tracking needs, so the sensors are on point and the exterior is incredibly durable. It still features the same 49-millimeter form factor as the original, so it’s not too chonky. The screen is much brighter than the OG Ultra, up to 3,000 nits. This should make it easier to read in low light conditions, which is another boon for extreme athletes who do early morning training sessions.

As for power, the smartwatch includes Apple’s new S9 chip, which allows for the aforementioned Double Tap gestural controls and upgraded Siri functionality. The battery can last up to 72 hours on a single charge, so long as it’s in low power mode. Otherwise, it’ll brick out after around 36 hours.

This is a whole lot of smartwatch. Not only is it double the price of the Apple Watch 9, but it’s chock full of features that most people don’t need. This is a machine for serious fitness enthusiasts or those who go off the grid for long periods of time. With that being said, today’s sale makes this thing pretty darn attractive for the rest of us.

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October Prime Day 2024 is around the corner, serving as Amazon’s (un)official kickoff to the holiday shopping season. If you’re eager to snag some early holiday deals for those on your list (or yourself), here’s what we know so far about the next Prime Day shopping event.

When is October Prime Day 2024?

Amazon has not announced the dates of fall Prime Day 2024 yet, but we do know it will be returning sometime in October.

What is October Prime Day?

October Prime Day is an extension of the regular Prime Day sale held annually in July. It features exclusive deals on Amazon for Prime members, although not quite on as big of a scale as the main summer Prime Day.

How long is October Prime Day?

In years past, October Prime Day has been two days long, just like Prime Day in July.